KFRC Don Lee Studio Floor Plan
(As remembered by Jack Bethards)


KFRC floor plan

Background Notes

Throughout the early 1950s I haunted all of the major radio studios in San Francisco (and, on trips with my parents, in Hollywood, New York, and anywhere else we stopped!). The first radio studio I toured was NBC, New York in 1945. That focused my attention pretty seriously on radio.

In San Francisco, KFRC was my favorite. It didn’t have the art deco grandeur of NBC or the modernist streamlining of Lescaze’s CBS plant, but its no-nonsense “industrial” look made it seem to me the most professional of all. I met many people who worked at KFRC at that time and got to know a few quite well including: announcers Lew Pfeiffer (chief) and Don Davis; engineers Armand Humberg and Frank Bindt; music director Lyle Bardo and several of the staff musicians; music librarian Amy Lawrence and producer Bill Sweeney. I observed several broadcasts over the years including many of the early morning Breakfast Gang show, first in studio D, then B; The Spice of your Life with Marjorie King in studio D; Mel Venter’s Teletest and the 15-minute noon news in A. I would hang around the studios as long as I could get away with it and observe operations in master control, the recording room, newsroom and of course, the announce booth.

Making the Floor Plan

When KFRC moved out of the building in 1957, I thought I should jot down the layout before I forgot it. That was unnecessary because I still remember every detail. Later, I think in the early 1960s, I started to work on the plan more seriously. I went to the building department to see if they had any permit plans with no results, tried the San Francisco Library and found a publicity picture of Harrison Holloway holding the blueprints, which got me to the current owners of the Don Lee building thinking those blueprints might be in their archives. No luck. While there I found the entire studio structure had been demolished and the second floor was wide open. I asked for permission to measure the space and made a grid to scale. I added my remembrance of the studios and whatever else I had seen, which did not include the offices and other spaces behind doors closed to visitors. After getting the drawing in the best shape I could, I went over it with former KFRC personnel particularly chief announcer Lew Pfeiffer. He was able to fill in all of the areas that were mysteries to me and the end result is what I think is a fairly complete picture of the plant.

The Studios

Studio A. Although the smallest, it was given the designation A because it had so many important roles. It was nicely furnished with table and chairs plus sofa and armchair. Thus, it served as a “speaker’s studio” for non-professional broadcasters who needed a more “home-like” atmosphere. It served also for news broadcasts and other programs that had no cast or musicians. Most important, however, was its role as the client’s audition room ideally located near the sales department.

Studio B. This was the “auditorium” studio. It had no stage, but some shows used a small platform for the cast. The audience were seated in folding chairs. I saw several different set-ups. The most unusual feature of Studio B was a large round structural column in the center. All the other spaces were designed to fit within the building’s structural grid, but Studio B spanned two sections. The pipe organ was a conglomeration of parts from various organs originally built by the Murray M. Harris and Spencer companies cobbled together by a local organ maintenance firm. It sounded very fine over the air but was not a gem of the organ builder’s art!

Studio D was a medium-sized studio fully adequate for the 15- piece orchestra and cast, plus a very small audience.

Studio C was said to be similar to Studio D, but I never saw it. It was slightly smaller than Studio D. For sound isolation and appearance there were double walls hiding the structural pillars on the north and south walls.

Color Scheme

The overall color scheme was very light green and white. The large studios had contrasting schemes: Studio B in the standard light green and white; Studio C in yellow cream; and Studio D in tan. This is mentioned mainly because of an interesting story from Lew Pfeiffer. In auditioning new announcers, he would give them a brief tour of the studios, then sit them down in one for an audition recording. He would ask them to describe the studio. If they were perceptive enough to clearly and carefully describe the color scheme and the effect the colors had on the atmosphere in the room, they would get high marks.

Acoustics

The studios I heard in action were absolutely perfect. They followed the typical model of that era – live bottom, dead top. Floors were hard linoleum and there was a hard reflective wainscot. The upper walls and ceiling were celotex. There were no fancy circular diffusers or other acoustical elements. The live floor reflection allowed for crisp, clear, articulate sound from instruments and voices. The upper section precluded any disturbing echo or reverberation. Listening to a powerful band, especially in Studio D, was an exhilarating experience – almost to the point of pain, but totally thrilling. An interesting note on the acoustical quality is that the very first commercial recording ever made from an Ampex tape recording was made at KFRC by Ampex engineers with portable equipment using Lyle Bardo’s orchestra. Studios B and D did not have the usual sound isolating vestibules. Doors open directly into the lobby or in the case of Studio D, a long hallway. The B, C and D control rooms and sponsor’s room were most unusual in that they were backed almost entirely by large steel-framed factory windows often left open on a hot day.

Equipment

The only microphones I saw in use were RCA 44A, B and BX, RCA 88, Western Electric 618 and 639. Transcription turntables looked like RCA 70 series.

Speech input equipment looked custom made, possibly by Remler. There was a portable sound effects console with transcription turntable and an Altec Voice of the Theater speaker. In the recording room there was a lathe and tape-recording equipment, but I never determined the make; I didn’t see any Ampex or Magnacord equipment. The transmitter was Western Electric.

 

Jack M. Bethards

Benicia, CA  2021

 



www.theradiohistorian.org